Always Be Choking is a veteran-owned brand born of fun. We understand the majority of Jiu Jitsu players are training because they enjoy it, bottom line. Some prefer the self -defense aspect of the art, some love the competition, and others might even be on the path to a World Championship.  Regardless of your goals in Jiu Jitsu, the one thing we can all say is that we have FUN doing it. At Always Be Choking, we kept this concept in mind to create Jiu Jitsu apparel for the casual and competitive alike. We hope you enjoy our products and use our sense of fun to put your own spin on your Jiu Jitsu journey. While Jiu Jitsu is fun, it is also aggressive by the nature of being a Martial Art. My Instructor has said “Always Be Choking” ever since I can remember. If you are constantly on offense, your opponent is always defending, leaving you always one step ahead of your opponent. We here agree with this statement and try to live up to it in every roll we have. So, in summary, our company is all about fun while keeping our goals, whatever they might be, in mind. We will continue to try and portray this concept through every item we release. Will you… Always Be Choking?